Feb. 2012. - UNIT18 'Thirsty Work' Vehicle Personality / Track Day Awareness

Jan. 2012. - Shielded Show Illustration

Nov. 2011. - www. I Cake You .co.uk Website and Brand i.d

Each of our delicious bespoke cakes are designed and baked from scratch especially for your occasion. The journey starts with an email to break the ice and then we can chat about your new cake. Your one of a kind cake will be made by our 2 Chefettes at Doddington House then delivered to you either by us or a very careful courier. We always use free range eggs and pride ourselves on the tastiness of our cakes. Not sure what kind of cake you want?... get inspired by peeping around our cake gallery. www.icakeyou.co.uk

Oct. 2011. - Cheers for the Ink

Paint, pencils and pen on tattooists' layout paper. A one-off to say cheers.

Aug. 2011. - Charlie Indestructible - This City Needs a Hero - Album Artwork

Album artwork and stage backdrop for an uber charismatic band from Luton. Check them out.

Jul. 2011. - DeathCaps Font

My first font. Download it here. Quickly designed and created using HighLogic in a couple of hours. Easy Peasy.

Jun. 2011. - Shinerfest

A decade has seen a handful of friends blowing off steam in the Summer snowball into a mini festival of its own. I took the traditional party invite and 'pimped it' using these cool little 'Moo mini cards' and a touch of festival familiarity for excitement!

Jan. 2011. - Hungry Horse Spring / Summer Menu

Making more of the Hungry Horse family pub destination dining experience. A bold brand overhaul included changing everything except the logo. Big value and generous portions a-plenty! There is always something worth shouting about and that's just what I've done! Maximising everything unique to Hungry Horse using badge flashes throughout the menu. Communicating clearly and casually, making everyone feel at home at their local.

Dec. 2010. - University Campus Noodle Bar Concept, Name Generation and Initial Ideas

Early logo ideas and name generation for our client's university noodle bar. Oodles, Noshi, Nood, OK and Bamboo made the shortlist of possible noodle bar names. The client actually chose 'Noshi' - in a funky Japanese banzai style (top right) crazy. I have now visualised 'Noshi' as an interior / exterior highstreet outlet, supported fully with customer engaging marketing material.

Nov. 2010. - Cafe Africa Interior / Exterior, Marketing & Signage

Unique not for profit coffee shop in Amersham. A local community hub...with all profits going charity. Crazier than Costa and Sexier than Starbucks! Take a break from the urban jungle. Every cup makes a difference.

Jan. 2010. - Nom Nom / Dinkys. World Fast Food Brand Name, Concept and i.d

Unfortunately due to 'cost issues' the project looks as if it may never take off even though we're all chomping at the bit! Fully planned branding timeline and brand building sessions have been executed with everyone involved right down to chefs and recruitment to find out what really matters to the brand. Preliminaries including market research, food tasting, questionnaires, mood boards and initial ideas have been a 'feeler' outlining clear routes that lead up to implementing functioning fast food outlets in London. Based around a risky but unique concept of 'lots of little eats' the food service style is an upmarket pick & mix takeaway!

Jan. 2009. - An Agency is Born! Eat With Your Eyes Branding & Marketing for Food Retail.

Reinventing the agency I work for. New name, logo and website. Eat With Your Eyes was born for food retail design - our speciality. If you're looking for tasty design to compliment your food offer, look no further. Our clients are the food, we are the design, together we are Eat With Your Eyes. Remember if it doesn't look good, it probably doesn't taste good!

Dec. 2008. - Studio Wall Mural

Making the break out zone in the studio more encouraging for peeps to take five. Aluminium letter stencils and custom card cut graphics, Montana Gold paint tins. There are sofas... and some copies of creative review to get stuck into.

Dec. 2008. - Ferro Space Design. Brand i.d and Visual Language Guide.

Ferro make spaces. Literal interpretation and 3D execution. Classic Helvetica, yellow purple enough said.

Sep. 2008. - Western Star Record Company. Henry & the Bleeders - Out of Luck, Out of Cash and Out on Bail.

The recording of this album was 'eventful' for Henry and the Bleeders. The damage: 2 disqualified driving licenses, kicked out of their hotel, drunk, broke and nothing to smoke. The brief: out of luck out of cash and out on bail, a true story. Album cover artwork and associated graphics produced for the Western Star Record Company, CD retailed at Tesco and HMV Nationwide.

Feb. 2008. - So... what can i do for you?

Brand identity for a fresh new web design and development agency. Operated by young blood and hellbent for success through on brief and on budget web solutions. Glossy and professional online look. "So... what can we do for you?" Approachable, helpful brand voice and personality. Animated green orb - dynamic element for flashing news, promotions and green credentials. SO Tech are still doing it.. sticking to their brand standards and knocking out some decent websites to this day.

Dec. 2007. - Upbeat Promotions XXX MAS Bash - Illustration & Logo

Logo and poster design for Bedford's self appointed kings of the underground Psychobilly, Rockabilly, Punk and Ska live music scene. Upbeat gigs are known for being well... upbeat!. Local media has reported original 70's punk bands go full pelt, local psychos rock this town and bands like Bad Manners bounce the pit and a few elbows are thrown.

Jun. 2007. - The Guardian. Play Glastonbury Advertising. The Machine Heads.

Get your crappy unsigned band to play with the legends at Glasto. Simply upload your song for the chance to play. With an abundance of cultural influences and stacks of language to tap into I quickly went through literally tens of ideas before settling on a simple idea with bags of personality.

May. 2007. - Brooks Hairdressing, Beauty & Spa. Logo Design.

My logo design was loved by the predominantly female staff at Brooks Beauty Spa. I drew up brand guidelines specifying pantone colour chips, use of type, use of photography and exterior signage. The new look Brooks' premesis launched with pride of place on Bedford's highstreet in 2010, let down by the 'executive decision' to invert the logo in a heavy maroon bleed. Looks like a pube in a plug hole anyway - thanks to Chris @ Creative Action for that comment!

May. 2007. - Connexions. Exam Results Envelope Insert, What Next?! Bookmark

Every 16 year old received this glossy bookmark within their GCSE exam results envelope. If you didn't open your results you didn't see it right? Wrong, it was also published as a half page ad in media across the counties of Bedfordshire and Luton. Fun and quirky visuals based around the idea of a theme park map. Where to go next? A thought provoking piece to get young people to think about their futures, the call to action: talk to a Connexions personal advisor.

Feb. 2007. Self Promotion. Take Me On Board... My CV on a Skateboard Deck

This baby landed me my first full time position at an agency. The 'Mogs' nickname identity uses the predictable yet classic CMYK colourscheme to instantly convey the fact I am a designer. I spray-stencilled my details in 6 layers of colour on the front and back and then presented it in a custom made draw string bag. The bag reads 'Take Me On Board' and is labelled with custom computer stitched lettering. I created everything from scratch including the typeface by heavily modifying Helvetica and removing the counters so it could be used as a stencil.

Summer. 2006. - D&AD Student Awards, Advertising

I swiped a yellow pencil at the D&AD Student Awards for second place in an advertising brief set by Clarks shoes. My pitched idea portrayed a disabled lady as a fashion model in an everyday setting. Echoing the Clarks strap line 'fashioned to fit'. The execution challenges the viewer's ability to notice the model's disability, reinforcing the all inclusive ethos of Clarks shoes and answering the brief - to include a disability. The same year I graduated from Bedford College as 'Student of the Year'. Left: Me with my pitch. Right: Execution by Clarks in print.

Who am i?

I'm a creative thinker and a graphic designer. I push my ideas from conception as far as they will go creatively, commercially and visually out into our 'real world'. I work exceptionally well in Adobe Illustrator© Photoshop© and InDesign©. Conditioned for creative thinking, ideas generation, branding and brand development, logos, layout, advertising and marketing, signage, visuals, photo retouching, you name it. I am suited to working in a studio environment with other genuine fun loving designers.